Social media is a powerful tool for small businesses that want to grow their brand, connect with customers, and drive sales. However, managing multiple social media platforms can be time-consuming and overwhelming. That’s why many businesses hire social media marketing agencies and other management services.
The right agency can streamline content creation, schedule posts, and engage your audience, allowing you to focus on running your business while maintaining a strong online presence.
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In this blog, we’ll explore the best social media management services for small businesses, reviewing agency features and benefits to help you find the perfect fit for your needs.
What are social media management services?
Social media management services encompass creating, publishing, analyzing, and managing content across various social media platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok. These services help businesses and individuals maintain an active and engaging online presence by handling tasks such as:
- Content Creation: Designing and writing posts, images, videos, and other media.
- Scheduling and Posting: Planning and automating posts for optimal engagement.
- Community Engagement: Responding to comments, messages, and interactions.
- Performance Analysis: Tracking metrics like reach, engagement, and conversions.
- Advertising and Promotions: Running paid campaigns to boost visibility and sales.
- Reputation Management: Monitoring and responding to online reviews, managing brand perception, and handling any negative feedback to maintain a positive image.
Tip: You can check your online presence using this free tool.
Agencies, freelancers, or in-house teams offer social media management services, helping brands expand their audience, increase brand awareness, and achieve business objectives. With a well-rounded approach to content creation and platform management, businesses can build trust and foster loyalty with their audience.
Social Media Management Services
- Thryv
- Lyfe Marketing
- Sociallyin
- Ignite Social Media
- Thrive Internet Marketing Agency
- Vendasta
- DashClicks
- SmartSites
- Matrix Marketing Group
1. Thryv
Thryv is not a marketing agency but a digital platform designed to help small businesses with marketing, sales, operations, and customer service. One of its most popular tools is its social media management solution. This AI-powered white-label software can read and respond to customer comments and reviews. It can also suggest captions, hashtags, and copy that you can use in posts.
You can also save time by using the calendar feature to schedule content in advance. Thryv’s AI will suggest the best times to post based on your audience and social media channels. There’s also a robust content library filled with images to drag and drop into the scheduling tool. You can even save your own images to the library and use them in future posts.
With 24/7 customer support, Thryv is a great social media service for small businesses that still want to manage some of their social media strategy.
Price: Starts at $244/month
2. Lyfe Marketing
Lyfe Marketing is an established agency specializing in social media marketing, including daily content creation and paid ad campaigns. This company helps small businesses grow online by managing their social media accounts and engaging followers.
If you’re too busy running your business to post regularly or figure out what kind of content works best, Lyfe Marketing can help. They create original posts, handle scheduling, respond to comments, and monitor the performance of your content. Their services convert followers into loyal customers, helping you improve community engagement with data-driven strategies. You can also add services like video creation, photography, or blog writing.
Price: Contact for pricing
3. Sociallyin
Sociallyin is a creative agency focused on social media content production, influencer marketing, and community management. It handles everything from creating posts and managing your social accounts to running influencer campaigns and paid ads. Whether you’re trying to build your brand, connect with your audience, or grow your following, this agency has got you covered.
What makes Sociallyin different is its creative, hands-on approach. It doesn’t use cookie-cutter solutions. Instead, it gets to know your business and goals to build a plan that fits. Its team stays up-to-date with the latest trends, ensuring your social media remains fresh, relevant, and engaging.
Price: Contact for pricing
4. Ignite Social Media
Ignite Social Media has been helping businesses grow online since 2007, making it one of the first agencies to focus only on social media. Its focus on real, unpaid social media content, not just ads, sets the company apart. The agency helps businesses create posts that feel natural and engaging, whether on Instagram, Facebook, or LinkedIn. Each post focuses on fostering real connections and long-term brand loyalty.
Instead of chasing quick wins, Ignite focuses on building a lasting connection between your brand and your audience. They’re an excellent choice for small to mid-sized businesses that want to grow their presence with consistent, thoughtful content that adds value, not just pushes sales.
Price: Contact for pricing
5. Thrive Internet Marketing Agency
Thrive Internet Marketing Agency helps businesses grow on social media by managing everything from content creation to community engagement and paid ads. Whether you’re trying to stay consistent with posts or run targeted campaigns, Thrive has a team that can take it off your plate and do it right.
Thrive stands out because of its balanced approach— it doesn’t just run ads; the agency focuses on building genuine relationships with your audience through thoughtful, platform-specific content.
It also offers helpful tools through the Thrive Local platform, which handles scheduling, replying to messages, and managing multiple brand locations if you have more than one. Thrive is a solid and reliable partner for small and mid-sized businesses seeking a blend of creativity and smart technology behind their social media.
Price: Contact for pricing
White Label Social Media Management Services
These social media management services are white-labeled. In other words, one company produced its software but was rebranded by another. White labeling allows businesses to offer more products and services without developing them.
6. Vendasta
Vendasta offers a full-service social media management solution for small business owners who want professional help without having to do it all themselves. While known for its “white-label” services, you don’t have to be an agency to benefit. You can use Vendasta’s in-house team like your own personal marketing agency.
Vendasta’s experts handle everything for you, from creating and posting content to managing comments and tracking performance so you can focus on running your business. Additionally, the platform utilizes intelligent tools, such as AI-generated post ideas and easy scheduling, to ensure a smooth and consistent operation. It’s like having a whole marketing team in your corner without hiring one.
Price: $79/month for Starter plan; $399/month for Professional plan; $799/month for Premium plan
7. DashClicks
DashClicks offers a straightforward social media management service for busy business owners who want to maintain an active online presence without the daily hassle. Its team creates and schedules posts across various platforms, including Facebook, Instagram, and LinkedIn, ensuring your social media presence remains current and engaging.
While DashClicks is known for its white-label services, you can also use it directly for your business. The agency’s team provides ready-made content tailored to your brand’s voice and audience, helping you connect with your community and keep your social channels vibrant. The user-friendly platform allows you to review and approve posts before they go live, or you can opt to have the DashClicks team manage everything for you.
Price: $199/month for DashClicks Pro plan
AI Social Media Management Services
These social media management services include AI features. AI can help you create content, schedule posts, and respond to customer reviews.
8. SmartSites
SmartSites is a full-service digital marketing agency that leverages artificial intelligence to help businesses achieve better results from their social media efforts. It stands out by using tools like ChatGPT to enhance content creation, helping generate post ideas, captions, and even social ad copy. The team combines AI with human creativity to ensure your content doesn’t feel robotic yet still benefits from enhanced speed and insights.
SmartSites also uses AI to analyze performance data and optimize future posts and campaigns. From hashtag research to audience targeting, SmartSites leverages automation and machine learning to keep operations efficient and effective. It’s an excellent fit for businesses that want the best of both worlds: a hands-on team using innovative tools while saving time and effort.
Price: Contact for pricing
9. Matrix Marketing Group
Matrix Marketing Group is a social media management service integrating advanced AI technology to create more personalized and data-driven social media strategies. This agency understands that every business is unique, and by using AI, it tailors its approach to ensure that your social media efforts are always aligned with your goals. With AI-powered tools, this service analyzes industry trends, tracks audience behavior, and creates content for better engagement and reach.
Beyond scheduling posts, Matrix Marketing Group uses AI to analyze social media performance, enabling it to adjust strategies in real time and improve results. The use of AI isn’t just about efficiency — it’s about making smarter decisions. Whether it’s improving ad targeting, enhancing the reach of social media content, or creating hyper-personalized posts, these tech-driven strategies are designed to generate real results.
Price: Contact for pricing
Outsourcing Social Media Management
Choosing the right social media management service can greatly affect your small business’s online growth. Investing in professional social media management can save you time, improve engagement, and drive business growth without the hassle of managing multiple platforms. Evaluate your goals, budget, and preferred level of involvement, and then select the service that best suits your needs.
