Articles On Advertising
Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.
14 Cheap Advertising & Marketing Techniques for Small Businesses
Advertising is important for your business -- but it can also...
Start a Referral Program for Your Small Business
Referrals — they often make or break a business. That's why...
What's the Difference Between a Business and Brand?
Tell me about your business, then tell me about your brand....
15 Holiday Marketing Statistics for Small Business Owners
Black Friday, Small Business Saturday and Cyber Monday are...
Advertising Basics — What You Need to Know
Allotting money for advertising is a big step for a small...
Understanding Press Releases
Press releases are a form of publicity you can use to turn...
The 1 Thing You Should Absolutely Do Before Seeking New Customers
Over the last 17 years, I've had the privilege of working...
5 Sneaky Ways Invoice Marketing Can Increase Customer Engagement
Pop quiz: What's the one document from your company that your...
Short-Term Business Growth Strategies That Stick Long Term
It’s hard to focus on growing your business when, well,...
What’s Next? The Evolution of Dental Clinic Marketing
Alongside new dental and orthodontal technology, clinics have...
9 SMS Text Messaging Tips: Best Practices for Small Businesses
Did you know that 78% of consumers in the U.S. say SMS text...
How to Craft the Perfect Small Business Elevator Pitch for 2022
An elevator pitch is a tool many small businesses forget to...
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