We’re not blowing hot air here; National HVAC Tech Day is here!
It’s a day in June each year that celebrates those who work in heating, cooling, and ventilation services.
In this post, we’ll break down everything you need to know about National HVAC Tech Day, including what it is, when it takes place, and how to celebrate it at your business.
What is National HVAC Tech Day?
National HVAC Tech Day recognizes individuals who work in heating, cooling, and ventilation services. They keep our buildings comfortable and climate-controlled, especially during extreme weather.
National HVAC Tech Day was established in 2016 by ARS/Rescue Rooter to honor those who work in uncomfortable or unpredictable conditions in the HVAC industry. Some endure extreme temperatures, cramped conditions, and poor ventilation while on the job. On this day, we thank these individuals for their hard work and routine maintenance of our HVAC systems.
When is National HVAC Tech Day?
National HVAC Tech Day is celebrated on June 22nd and is held on the same date each year.
Now that you know what this day is and when it’s celebrated, let’s look at a few ways to recognize National HVAC Tech Day this year.
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Try NowQuick Facts About National HVAC Tech Day
Here’s what you need to know about National HVAC Tech Day:
- National HVAC Tech Day was created in 2016 by American Residential Services (ARS) Rescue Rooter Network.
- There are more than 400K HVAC Technicians in the United States.
- HVAC Technicians work in attics and basements. Attics can reach up to 160 degrees in the summer.
- Most HVAC service calls take between 1-4 hours to complete.
- Americans spend about $14 billion each year on HVAC services and repairs.
- About 3 million heating and cooling systems are replaced in the U.S. each year.
Now, let’s talk about how to celebrate it.
How to Celebrate National HVAC Tech Day
- Thank your customers for their business.
- Post about it on social media.
- Request a referral for your HVAC service.
- Ask for an online review.
- Take the day off.
- Host a contest or giveaway.
- Partner with other businesses.
- Create brand-building content for your business.
1. Thank your customers for their business.
The easiest thing you can do is thank your customers the next time you see them. Tell them you appreciate their business and continued support if they’re repeat customers, and consider offering a loyalty discount. If you see them on the 22nd, wish them a happy National HVAC Tech Day — they may not even know it’s a holiday. In fact, you could use the day to promote a limited-time special for new customers.
2. Post about it on social media.
If you want to give a shoutout on social media, here’s a graphic you can post to Instagram or Facebook:
Try out one of the captions below and use the hashtag #NationalHVACTechDay. It’s trendy and will make your post easier to find.
Social Media Captions for National HVAC Tech Day:
- From winter to summer, our HVAC techs have got you covered! Happy #NationalHVACTechDay!
- Today we honor our skilled professionals who ensure your homes and businesses run smoothly. Happy #NationalHVACTechDay!
- Happy #NationalHVACTechDay! Thank you to all our HVAC professionals who keep your environments perfect, no matter the season.
- Here’s to our HVAC techs who bring comfort in every season! We appreciate your dedication and expertise. #NationalHVACTechDay
- To our experts who keep your air just right: Happy #NationalHVACTechDay! Your hard work doesn’t go unnoticed.
You can also use social posts like these to promote one of the specials we mentioned earlier.
3. Request a referral for your HVAC service.
Shoutouts are nice, but referrals can lead to sales. National HVAC Tech Day is a great time to ask customers to refer your business to others in your area. You can give them a stack of business cards or add a link to your website where they can share your page on social media. Their endorsement will be much more effective than any advertisement, and it will go a long way in helping your business close a new deal. Plus, you can thank them for referrals with a discount for every new customer they help you bring in.
4. Ask for an online review.
Customer reviews can also help your business drive more sales. Good reviews make your company look more trustworthy, which helps you rank higher on Google. The higher you rank, the more people will see your business when they search for things like, “HVAC near me.”
Reviews also have a big impact on customers’ perspectives. 94% of people believe that reviews influence whether they buy a product. Small businesses depend heavily on reviews because they’re competing against other companies in a local market. When customers have similar options, they’ll go with the company with better reviews.
Pro Tip: You can ask for customer reviews using this Google Review Link Generator.
5. Take the day off.
Remember, National HVAC Tech Day is your day — and it might be a beautiful summer day in June.
Consider taking the day off to celebrate if it’s in the cards. Go to the beach, relax, or do whatever you like to do in your free time. It’s good to step away from the cramped crawl spaces and itchy insulation, and enjoy a day to yourself.
6. Host a contest or giveaway.
You can also leverage email and social media to host a giveaway from your business. For example, you could put together an at-home care package that bundles your heating and cooling services. Winners receive a discount on both services or a buy-one, get-one deal.
Announce this contest through your social channels or your email newsletter, and set a goal for what you want your customers to do. To enter, they may need to refer your business to another person or comment on your social media post. This generates engagement, boosting brand visibility.
7. Partner with other businesses.
National HVAC Tech Day takes place in the summer, making it a good time to partner with other brands on an event or promotion. You could sponsor a local event or create a joint marketing campaign that highlights offers from each business.
The best brand partnerships are formed between companies with similar audiences but selling different products. For example, HVAC techs might partner with real estate agents or condo associations. These brands advertise to homeowners, but don’t provide the same services. They might help you reach new customers and create sales opportunities for your business.
8. Create brand-building content for your business.
Since National HVAC Tech Day is about celebrating your business, consider creating content that tells your brand story or highlights your company’s values. For example, you could share a story from your first days in business or create a map showing all the projects you worked on. This will highlight the service you provide to your community and show how experienced you are in your industry.
Our Spotlight: Ely Heating & Cooling
This year, we want to highlight Ely Heating & Cooling, an HVAC company in Waynesburg, Pennsylvania.
Congrats on another year in business, and Happy National HVAC Tech Day!
