Articles On Advertising
Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.
FAQ - Display Advertising and Small Businesses
What are Display Ads? There are different types of display...
Online Advertising Tips for Dentists
The choices you make when you run ads online can mean the...
How to Keep Your Attorney Ads Legal
Given the ubiquity of advertising for lawyers on TV,...
Dynamic Sitelinks - Free Clicks with a Catch
Google has made a number of improvements to their ad...
The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star
Many small local businesses are being inundated by advice to...
Getting Started with Online Display Advertising for Local Business
Ever visited a site about cars and – hello, there’s a...
Joining Forces: Can Social Boost Search?
A recent report from Marin Software uncovered some...
Follow-Up: Facebook Ad Audience Targeting
In February, I wrote a post titled "Updates Coming to...
The Best and Worst Times to Send Your Emails [Infographic]
What's the best time of day to send a marketing email? The...
STOP and READ: Before you Remove or Disavow Links
Some of our clients have contacted us recently because a...
Simple A/B Testing to Rev Up Your Email Marketing
Two Big Truths of online marketing are 1) small changes, like...
Facebook Ad Sets: Joining the Herd
Search engine marketers have long struggled with the question...
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